Carrollton, Texas – April 3,, 2017. Southern Champion proudly announced the naming of Blair Casey as their Vice President of Sales and Marketing. The seasoned industry veteran joined the company in May and hit the ground running, developing and executing innovative sales and marketing strategies to drive company growth, build consumer relationships, and strengthen the sales team.
Blair brings a wealth of talent and industry relationships to his role at Southern Champion. He started in the industry in 1990 as a Sales Representative for Julius Schepps Wholesale Liquors based in Dallas and moved up to Gallo, first as Field Marketing Manager and then as Director of Customer Development. Following the merger of Southern Wine & Spirits of America and Glazer’s, Blair was named Corporate Vice President of Supplier Management. In that role, he managed E&J Gallo Winery and supported regional suppliers to meet aggressive goals for both suppliers’ businesses and Southern Glazer’s.
With 27 years of experience, 13 years at Gallo and a combined 14 years in wholesale, Blair is passionate about leveraging his expertise to build a dynamic team at a young, hungry company that thrives on winning. Although he formally joined Southern Champion in May 2017, his history with founder Merrilee Kick dates to her start in the spirits industry. In 2010, when Merrilee was launching her first line of products, Blair saw a fun, driven spirit with a great business plan, and helped her move 40,000 cases of product in just one year. His energy and ability to bring out the best in both people and product is already paying dividends for the sales team and the company as a whole.
In addition to his role at Southern Champion, Blair is a champion husband and father of three. He enjoys hitting the links, exploring the outdoors, and playing and coaching a variety of sports. Blair holds a BBA in marketing from Rawls College of Business at Texas Tech University.
Sheba Khodadad, Public Relations
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