Southern Champion Celebrates Launch with Kickoff Party!


Dallas, TX – April 1, 2016

Southern Champion celebrated their official kickoff on Friday, April 1, 2016, and just like all good things in Texas…it was BIG! Suppliers, business partners, friends, and family joined Southern Champion employees to celebrate many months of researching, planning, designing, and creating some of the best-tasting spirits; they are sure to give competitors a run for their money. B3 Entertainment Productions Inc. kept with the night’s southern theme by providing entertainment that was both brilliantly bizarre and breathtaking. Guests were greeted upon arrival by a live longhorn and Jeff the Cowboy, who passed out shots at the registration table. Entertainment for the night included barbeque from Marshall’s, DJ Joe Watkins, Game On! casino games, dancing, karaoke, raffles, a trapeze artist, a contortionist, a fortune teller and a photo booth. Needless to say, there was never a dull moment!

Merrilee Kick, owner, and president of Southern Champion kicked off the night’s festivities by greeting all of her guests and introducing the new line of spirits. Praising her Southern Champion family for all of their hard work, Kick made her latest endeavor a reality.
Compliments flowed throughout the night as guests tasted specialty recipes and classic cocktails, all made with Southern Champion’s premium line of spirits. They were amazed at each brand’s outstanding flavor as well as the exceptional style of the bottles.

Closing out the night, each guest received a Southern Champion goody bag with samples of the brands and customized swag items. Uber services were available, compliments of Kick, for those who thoroughly enjoyed their time. The launch party was a complete success; the perfect way to usher in a new era!